Post by account_disabled on Feb 24, 2024 16:48:00 GMT 10
In history, there are several successful examples of marketing campaigns created for Valentine's Day. Esther Howland's first postcards In the 1820s, a woman named Esther Howland started the New England Valentine Company to produce original Valentine's Day cards. Back then, Americans mostly distributed hand-made love notes. Esther, feeling the profitability of the business, began to collect her own postcards from silk, lace and other materials. Productio Subscribe to the monthly NEWS DIGEST Enter your E-mail Boxes with chocolates Cadbury “Fancy Box” In 1868, the British chocolate company Cadbury created Fancy Boxes. This is a decorated heart-shaped candy box, released especially for Valentine's Day. Richard Cadbury, the son of the founder of the company, wanted to emphasize the quality of Cadbury and attract people's attention.
He settled on the concept of an "unusual decorative box" as a keepsake gift. Back then, boxes were valued as luxury items and were given as souvenirs even without Asia Phone Number List candy. They had a small picture on them, made so that the children could cut it out and keep it. They could also be used to store small items (for example, buttons). These beautiful boxes became popular and helped the Cadbury company to succeed. The 14th of FebruaryThe 14th of February Read also : New Year's advertisement. TOP-8 successful ideas in marketing Valentine's Day is today — mastering seasonal marketing On Valentine's Day, the consumer's interest in such products increases sharply.
At the same time, candies and postcards appear in stores earlier. Many seasonal purchases are made closer to the holiday date. Brands are thus trying to draw attention to the approaching holiday and get a percentage of revenues. Therefore, it is better to start marketing a seasonal product about 2 months in advance. According toanalysisGoogle Trends users often enter the search query "flowers near me" and "chocolate nearby". In the period from February 9 to 15, the demand for these goods is at its maximum and is even ahead of the New Year's sale of sweets.
He settled on the concept of an "unusual decorative box" as a keepsake gift. Back then, boxes were valued as luxury items and were given as souvenirs even without Asia Phone Number List candy. They had a small picture on them, made so that the children could cut it out and keep it. They could also be used to store small items (for example, buttons). These beautiful boxes became popular and helped the Cadbury company to succeed. The 14th of FebruaryThe 14th of February Read also : New Year's advertisement. TOP-8 successful ideas in marketing Valentine's Day is today — mastering seasonal marketing On Valentine's Day, the consumer's interest in such products increases sharply.
At the same time, candies and postcards appear in stores earlier. Many seasonal purchases are made closer to the holiday date. Brands are thus trying to draw attention to the approaching holiday and get a percentage of revenues. Therefore, it is better to start marketing a seasonal product about 2 months in advance. According toanalysisGoogle Trends users often enter the search query "flowers near me" and "chocolate nearby". In the period from February 9 to 15, the demand for these goods is at its maximum and is even ahead of the New Year's sale of sweets.