Post by account_disabled on Jan 2, 2024 15:56:53 GMT 10
In previous articles marketing or content marketing. But in case you are one of the readers who did not read it or if you are still not clear what this topic is about, in the same way, we will give you a brief description of its meaning and what it is used for. What is content marketing? Let's understand content marketing as a strategy to create high impact and valuable content for our target audience and that takes relevance in the way it is distributed, allowing resources to be better managed. This is achieved once the use of the channels and their audiences are understood.
Content marketing must be seen as a strategy that generates value Special Data beyond economic value, that is, without asking for anything in return, and without altering the normal flow of those who receive the message. By this we mean that the message transmitted should not be intrusive and prevent people from seeing it as traditional advertising or direct marketing. Now, making it clear what content marketing is and what its objective is, we are going to show some real cases of some brands worldwide, which make good use of this communication tool to generate valuable content for their audiences.
Some examples Beer Poker Whenever I hear about content marketing I think and give as an example the Poker beer from the parent company Bavaria in Colombia, which has been doing a great job in giving its audience truly valuable content that entertains and carries a fun message that makes forget the public about the value of beer and only invite them to want to have a cold beer with their friends. Poker creates digital content through full knowledge of its audience, that is enough to transmit stories on its social networks that are linked to the daily experiences of its people and allowing identification with the content in the first seconds of connection.
Content marketing must be seen as a strategy that generates value Special Data beyond economic value, that is, without asking for anything in return, and without altering the normal flow of those who receive the message. By this we mean that the message transmitted should not be intrusive and prevent people from seeing it as traditional advertising or direct marketing. Now, making it clear what content marketing is and what its objective is, we are going to show some real cases of some brands worldwide, which make good use of this communication tool to generate valuable content for their audiences.
Some examples Beer Poker Whenever I hear about content marketing I think and give as an example the Poker beer from the parent company Bavaria in Colombia, which has been doing a great job in giving its audience truly valuable content that entertains and carries a fun message that makes forget the public about the value of beer and only invite them to want to have a cold beer with their friends. Poker creates digital content through full knowledge of its audience, that is enough to transmit stories on its social networks that are linked to the daily experiences of its people and allowing identification with the content in the first seconds of connection.