Post by account_disabled on Jan 24, 2024 19:06:40 GMT 10
The main question that every owner of an ecommerce platform asks: how to attract more users and get maximum profit from the site. Through experience, Evergreen has come up with five principles that it recommends following first. Irina Melnichenko, Head of IT mass-marketing, talks about them. Reading time: 14 minutes 1. Use UI templates The difference between a UI template and a UI pattern Where to find UI patterns How to distinguish a good UI template from a bad one? 2. Update your website UI every 5 years 3. Use animations Where to find ready-made patterns for creating animation 4. Pay attention to the content 5. Unifying context How it works in real conditions conclusions Over 10 years, our team has launched more than 200 projects.
In this Fax Lists article, we want to share our accumulated experience that will allow online stores to increase conversion. But first, a few words about terminology. UX design ( User Experience ) is the creation of an easy-to-use website architecture, where all important elements are in familiar or intuitive places, and the user’s path to the goal takes a minimum of time. It is a well-thought-out UX that underlies resources that are a pleasure to use. UI design (User Interface, user interface) - creating the visual appearance of a website/resource/platform. He is the one responsible for color design, fonts, indents and blocks of information. Usually one glance at the UI design of the site is enough to understand how technologically advanced and modern the company is and whether you want to stay on their site longer.
Use UI templates UI templates - a compilation of the best and ready-to-use solutions. They are suitable for repetitive UI tasks: “put item in cart”; find product description; find the “Buy” button, etc. UI templates are built on the basis of UI patterns - about which below. Such templates have been tested hundreds of times by various companies and most often bring results. They take into account where the order button should be, what size it should be, how many steps to make a purchase will be optimal for the user, and much more. The difference between a UI template and a UI pattern A UI template is a visual solution ready for implementation, and a UI pattern is the user’s usual behavior on the site: where to look for the logo, where is the cart, where to click to order.
In this Fax Lists article, we want to share our accumulated experience that will allow online stores to increase conversion. But first, a few words about terminology. UX design ( User Experience ) is the creation of an easy-to-use website architecture, where all important elements are in familiar or intuitive places, and the user’s path to the goal takes a minimum of time. It is a well-thought-out UX that underlies resources that are a pleasure to use. UI design (User Interface, user interface) - creating the visual appearance of a website/resource/platform. He is the one responsible for color design, fonts, indents and blocks of information. Usually one glance at the UI design of the site is enough to understand how technologically advanced and modern the company is and whether you want to stay on their site longer.
Use UI templates UI templates - a compilation of the best and ready-to-use solutions. They are suitable for repetitive UI tasks: “put item in cart”; find product description; find the “Buy” button, etc. UI templates are built on the basis of UI patterns - about which below. Such templates have been tested hundreds of times by various companies and most often bring results. They take into account where the order button should be, what size it should be, how many steps to make a purchase will be optimal for the user, and much more. The difference between a UI template and a UI pattern A UI template is a visual solution ready for implementation, and a UI pattern is the user’s usual behavior on the site: where to look for the logo, where is the cart, where to click to order.