Post by sarkerraihan on Feb 27, 2024 16:37:02 GMT 10
If it is true that " content is king " (Bill Gates' word), brand identity is certainly its queen . Nowadays, offering a very high level of service without knowing how to communicate adequately to customers or prospects is a beginner's mistake. In 2022, it's all about communication . Knowing and mastering it for the benefit of your company means: obtain greater authority on the market be aware of the strengths of your company be aware of the value of your product stand out from competitors gain the attention of new customers And these are precisely the objectives of brand identity . But what does this term mean? Let's see it together! brand identity BRAND IDENTITY: WHAT IT IS AND WHAT ITS ELEMENTS ARE In the marketing field, " brand identity ", literally "brand identity", is a term that groups together all those characteristics that constitute the brand's image .
These characteristics can be distinguished into two Paraguay Mobile Number List macro categories: content and visual , which we will see in the next paragraphs. In short, brand identity is the soul of the company, its personality and its ability to be recognized by the world . Through brand identity , the company " personalizes " itself and tries to take on the characteristics of a common human being, with its own history, its values and its appearance. The purpose? Convey a feeling of closeness between the brand and customers , creating a community based on a common passion for the proposed product or service. HOW DIFFICULT IS IT TO BUILD A BRAND IDENTITY? Creating a solid brand identity is by no means child's play , especially for small, historic and already consolidated companies. In fact, defining the brand identity of a business means carrying out a profound self-analysis , something that not all companies are willing to do, partly due to lack of initiative and partly due to lack of time.
Very often, outlining the brand identity requires the help of a consultant external to the company who helps the team to focus on objectives, strengths and the communication strategies to be implemented. Furthermore, brand identity changes as the company changes and, over time, may require a partial or complete overhaul. In these cases we talk about rebranding, literally "remaking the brand". For this reason, companies must never lose sight of the importance of adequately communicating their image: establishing a connection with customers means informing them of any internal changes , in order to offer transparency and transmit trust. BRAND IDENTITY: DEFINITION OF CONTENTS As mentioned, the brand identity is built starting from the definition of two macro characteristics: content and visual .
These characteristics can be distinguished into two Paraguay Mobile Number List macro categories: content and visual , which we will see in the next paragraphs. In short, brand identity is the soul of the company, its personality and its ability to be recognized by the world . Through brand identity , the company " personalizes " itself and tries to take on the characteristics of a common human being, with its own history, its values and its appearance. The purpose? Convey a feeling of closeness between the brand and customers , creating a community based on a common passion for the proposed product or service. HOW DIFFICULT IS IT TO BUILD A BRAND IDENTITY? Creating a solid brand identity is by no means child's play , especially for small, historic and already consolidated companies. In fact, defining the brand identity of a business means carrying out a profound self-analysis , something that not all companies are willing to do, partly due to lack of initiative and partly due to lack of time.
Very often, outlining the brand identity requires the help of a consultant external to the company who helps the team to focus on objectives, strengths and the communication strategies to be implemented. Furthermore, brand identity changes as the company changes and, over time, may require a partial or complete overhaul. In these cases we talk about rebranding, literally "remaking the brand". For this reason, companies must never lose sight of the importance of adequately communicating their image: establishing a connection with customers means informing them of any internal changes , in order to offer transparency and transmit trust. BRAND IDENTITY: DEFINITION OF CONTENTS As mentioned, the brand identity is built starting from the definition of two macro characteristics: content and visual .