Post by sitomo101 on Mar 11, 2024 18:38:44 GMT 10
Therefore, the challenge for companies in the near future will be precisely to keep in mind this level of awareness achieved and on this to build increasingly accessible and usable digital channels and to prepare strategies to build an increasingly attractive Customer Experience . In defining these new strategies, a Human Centric communication approach that puts the most human and value aspect at the center , including that of the company itself, becomes essential. awareness; digital communication; business communication; digital marketing; Communication awareness for business organizations On a professional level, 2020 will be remembered as the year of smart working and working at home. A trend that will certainly continue to be in vogue in the near future.
All companies have had to equip themselves in terms of digitalisation to Oman Phone Number Data allow their employees and consultants to work remotely. But in addition to this aspect, which is fundamental for the innovation process that has been hoped for for years, what emerged during this period was the need for greater communication. Employees, no longer immersed in shared environments, but isolated in temporary and often creative workstations, acquired awareness of their organization and felt the need to know the strategies adopted by their company to understand in which direction it was going and how it was being done. The need to better understand the identity and founding values of one's company and for greater communication based on listening and empathy. Fastweb: an example of internal communication One company that took this lesson to heart was Fastweb . During the first lockdown, with most of its employees at home, the company Intranet was adapted to respond to new needs, both for information, by creating a page dedicated to the emergency, which can also be consulted via the App, with real-time updates, and of sharing and chatting between employees in the new digital coffee breaks.
Another interesting initiative concerned a series of online meetings, called Connessioni, open to employees to share discussions with exceptional guests (participated, for example, by the psychoanalyst Massimo Recalcati with his speech “Responding to trauma”, Daria Bignardi with his speech "When the going gets tough the truly anxious stop being anxious", the actor, director and playwright Corrado D'Elia with his journey "The Divine Comedy and our time"). Often overlooked, therefore the awareness of a more value-based internal communication can no longer be postponed into the near future.
All companies have had to equip themselves in terms of digitalisation to Oman Phone Number Data allow their employees and consultants to work remotely. But in addition to this aspect, which is fundamental for the innovation process that has been hoped for for years, what emerged during this period was the need for greater communication. Employees, no longer immersed in shared environments, but isolated in temporary and often creative workstations, acquired awareness of their organization and felt the need to know the strategies adopted by their company to understand in which direction it was going and how it was being done. The need to better understand the identity and founding values of one's company and for greater communication based on listening and empathy. Fastweb: an example of internal communication One company that took this lesson to heart was Fastweb . During the first lockdown, with most of its employees at home, the company Intranet was adapted to respond to new needs, both for information, by creating a page dedicated to the emergency, which can also be consulted via the App, with real-time updates, and of sharing and chatting between employees in the new digital coffee breaks.
Another interesting initiative concerned a series of online meetings, called Connessioni, open to employees to share discussions with exceptional guests (participated, for example, by the psychoanalyst Massimo Recalcati with his speech “Responding to trauma”, Daria Bignardi with his speech "When the going gets tough the truly anxious stop being anxious", the actor, director and playwright Corrado D'Elia with his journey "The Divine Comedy and our time"). Often overlooked, therefore the awareness of a more value-based internal communication can no longer be postponed into the near future.