Post by ryglo739 on Mar 16, 2024 14:10:32 GMT 10
According to data from the Global Index, in fact 83% of users are between 16 and 34 years old (in particular, 38% are in the 16-24 range while 45% are in the 25-34 range). The majority are men, 62% versus 38% of female users and more than 9 out of 10 users live in large cities or, at most, in suburban areas. This is a very specific target that can overlap, at least from a demographic point of view, with that of brands that wish to speak to young people. This is a first reason why investing in a Tinder Marketing campaign could make sense for your company, but it is not the only one. The advantages of Gamification Tinder also lends itself to some marketing activities due to the type of use that users make.
Again according to data from the Global Index, 26 million matches and 1.6 billion DX Leads swipes are made every day, a sign of an app used for a long time by users. It is also thanks to the strong trend towards gamification of graphics which makes the user experience particularly pleasant and effective. Finally, from a marketing and advertising point of view it is still a little-used platform . Who knows that with a well-studied campaign it is not possible to reap great satisfaction? Tinder for Marketing: what tools are available? There are four specific ways to market on Tinder, made directly available by the App which also requires you to let you know when an Adv campaign starts. This is also to avoid epic fails like that of GAP which, in 2015, started a guerrilla marketing.
The tools, therefore, are: Tinder Video ADS – These are normal promotional videos that are shown to users during the search phase, between one user and the next. There is the possibility to add a link directly to the site and take advantage of the automatic launch which can attract attention. Tinder Branded Profile Card – In this case, the brand itself creates a profile on Tinder like all the other members. This mode allows the company to appear among the search results and itself be the potential subject of a match. If you swipe to the right, an automatic chat will open which allows you to give specific information to the user and share links that lead to the product or initiative to be promoted. Tinder Poll – In this case, Tinder provides the classic survey tool that is addressed to users who can also share them on other social networks.
Again according to data from the Global Index, 26 million matches and 1.6 billion DX Leads swipes are made every day, a sign of an app used for a long time by users. It is also thanks to the strong trend towards gamification of graphics which makes the user experience particularly pleasant and effective. Finally, from a marketing and advertising point of view it is still a little-used platform . Who knows that with a well-studied campaign it is not possible to reap great satisfaction? Tinder for Marketing: what tools are available? There are four specific ways to market on Tinder, made directly available by the App which also requires you to let you know when an Adv campaign starts. This is also to avoid epic fails like that of GAP which, in 2015, started a guerrilla marketing.
The tools, therefore, are: Tinder Video ADS – These are normal promotional videos that are shown to users during the search phase, between one user and the next. There is the possibility to add a link directly to the site and take advantage of the automatic launch which can attract attention. Tinder Branded Profile Card – In this case, the brand itself creates a profile on Tinder like all the other members. This mode allows the company to appear among the search results and itself be the potential subject of a match. If you swipe to the right, an automatic chat will open which allows you to give specific information to the user and share links that lead to the product or initiative to be promoted. Tinder Poll – In this case, Tinder provides the classic survey tool that is addressed to users who can also share them on other social networks.